Opinion: Importing Mobile Marketing Tools

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It took nearly half a century for traditional media like TV and radio to secure a prominent place among marketers for their brand strategies. It took two decades for the PC. And for mobile? Less than a decade. Today, there are four times as many cell phones as PCs, iPhone users spend 1.5 hours a day browsing the Internet and enjoying their apps, and the iPad is sure to open up new prospects of growth.

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