Openpages Books CGN for Ads

Agency Prepares Brand Introduction
BOSTON–Openpages has hired CGN Marketing & Creative Services to develop its first branding campaign. Annual billings are estimated at $3-5 million.
Work for the Westford, Mass., software company includes print, sales videos, direct mail, e-marketing, affiliate and affinity programs and Web design. CGN will also provide media planning and placement. Ads are expected to break in September and will likely run in technology and business publications.
“It’s a really unique opportunity in the marketplace to re-educate their target audience on content management,” said Lisa Badeau, senior vice president of the Boston agency. Openpages is attempting to differentiate itself from competitors such as Vignette and Interwoven by broadening the definition of “content management” to include content creation, management and deployment, added Badeau.
The client handled the review without assistance from an outside consultant, Badeau said. A spokesperson from Openpages could not be reached for comment.
Openpages targets C-level executives responsible for making decisions regarding content solutions. The privately held company is supported by investors including Matrix Partners, Sigma Partners and North Hill Ventures. K