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Toyota approached InStyle magazine last year about a new way to advertise its 2018 Camry.
Six months later, the result is a first-of-its-kind magazine insert that takes readers inside the midsize sedan in an extrasensory way: through sight, sound, smell and touch.
First, readers grip door handles, placing their thumbs on built-in sensors. When pulled open, the scent of supple leather permeates as a simulated heart rate is measured.
Toyota worked with its agency of record, Saatchi & Saatchi, and multiple vendors to build the print creative.
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