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New York City shows how it’s still a major tourist destination in a new holiday-themed campaign by Korey Kay & Partners.

The effort, an initiative of The Association for a Better New York, in partnership with The Metropolitan Transpor tation Authority, NYC & Co. and the New York State Division of Tourism, broke earlier this month. It in cludes print and outdoor.

One ad features a shot of the Christmas tree in Rockefeller Center and the line, “Open for the holidays.”



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