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German car brand Opel will promote its new electric vehicle under the “Less Normal, More Mokka” campaign by partnering with the British record label Defected in a new virtual dance event.
The “A Less Normal Experience” event will take place on April 9. It will extend the 360-degree campaign, which kicked off this January on TV, digital, print and OOH and aims to promote the new electric vehicle Opel Mokka.
The aim is to use dance to introduce the car brand through streaming platforms and music app Shazam.
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