Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Despite sharp increases in Internet ad spending, advertisers still spend far less of their budgets on the Web when compared to the time consumers spend online.
The Online Publishers Association, a trade group of Web publishers, published a study that found the Web accounts for 17 percent of media consumption, while advertisers are estimated to have earmarked 8 percent of consumer ad spending to Web media.
“There is still a misalignment if you look at the amount of time spent versus the budgets,” said Pam Horan, president of the OPA.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in