LOS ANGELES-Onradio.com has selected Los Angeles-based Italia/Gal Advertising to handle its $5-10 million account.
The Scotts Valley, Calif., client, a network of over 575 radio station Web sites, has implemented revenue-generating Internet strategies for stations since 1996.
Italia/Gal is Onradio’s first agency. Advertising had been handled by consultants and on a project basis, said chief operating officer Steve Carley.
“Italia/Gal had proven capability in traditional retail and consumer product business and, through their association with [Santa Ana, Calif.-based]