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Not resting on its laurels, NBC, which last week won the battle for 18-49 ratings for the fifth time in the past six seasons, was the first network to begin promoting its new fall show schedule May 23, when it aired a promo spot during Law & Order touting spinoff Law & Order: Criminal Intent.
Although NBC came in third in both viewers and households this season, its execs stress that 18-49 ratings are crucial for advertisers.BC
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