Only For The Eyes Of Houston

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The visual pretty much sums it up: a man in a business suit bending over backwards to touch the ground behind him. The tagline: “Our business banking philosophy.”
Ten such billboards for Comerica Bank-Texas will go up in Houston in mid-October, with a total of 30 signs planned for the city by next spring.
The campaign, created by Michael Flora & Associates in Troy, Mich., will be exclusive to the Houston market.
“We are trying to step up our marketing efforts there,” said Comerica spokesperson Darryl Ewing.


AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in