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Beauty brand L’Oréal has partnered with avatar platform Ready Player Me for a multi-brand partnership that will continue its aim to develop a more inclusive nature among Web3 audiences.
The company’s brands Maybelline New York and L’Oréal Professionnel will create makeup and hairstyles to be used on gamer avatars through Ready Player Me, which can be adopted across 4,000 platforms and apps worldwide including Spatial, HiberWorld and VRChat.
The looks have been designed and curated in partnership with 3D artists to give everyone across virtual worlds the opportunity to express their own personal style online.
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