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Drugstore.com Expected to Spend $30 Mil.
CHICAGO–Fallon McElligott president and creative director David Lubars said he is looking forward to the breakneck speed new client Drugstore.com will require of his agency.
“All of these [dot-com] companies want to go fast,” he said. “It good for us as an agency to move quickly.”
Fallon’s first work for the Drugstore.com is expected to break this fall. The Minneapolis shop was named agency of record last week for the Internet retailer’s estimated $30 million account after a four-week review that involved undisclosed contenders [Adweek, Aug.
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