Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Internet research company Dynamic Logic has teamed up with research consultancy Millward Brown to measure the effectiveness of multichannel marketing efforts, using both online and offline media vehicles.
As a part of the nonexclusive partnership, Millward Brown will use Dynamic Logic’s tools to enhance its online advertising and brand evaluation research programs. In turn, Dynamic Logic will have access to Millward Brown’s team of advertising and branding experts.
The two New York-based companies also will work together to help develop industry standards for online advertising and marketing effectiveness metrics.
“As
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in