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If many dot-com creatives are asking where all the jobs went, uber-portal Yahoo! has a different question: Where are the traditional creatives who will embrace the possibilities of online advertising?
Yahoo! has had recent success with charging for some premium services, but it still relies primarily on interactive advertising for revenue. Of course, that means for most of the past few years, the Sunnyvale, Calif.-based company has suffered through stomach-churning lows. So Yahoo! held a summit in New York in September to try to excite traditional creatives—and the ad dollars they have such close ties to—with the idea that traditional advertising and online marketing are not mutually exclusive.
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