Online Investment Tools See a Boost Amid Economic Uncertainty

Memberships in Wealthfront, SoFi and Robinhood spike

two people and a stock market line
SoFi launched a campaign in the second week of April after investor interest surged. SoFi, Getty Images

Key insights:

In the dire times of a pandemic, with global economies crushed by shutdowns and uncertainty, some sectors are still managing to thrive. There’s streaming services, which have seen major increases in viewership (most notably on Disney+), and CPG manufacturers, who are facing unprecedented demand in a time when it feels nearly impossible to get a double-ply roll.

@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.
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