Online Investment Tools See a Boost Amid Economic Uncertainty

Memberships in Wealthfront, SoFi and Robinhood spike

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In the dire times of a pandemic, with global economies crushed by shutdowns and uncertainty, some sectors are still managing to thrive. There’s streaming services, which have seen major increases in viewership (most notably on Disney+), and CPG manufacturers, who are facing unprecedented demand in a time when it feels nearly impossible to get a double-ply roll.

Despite the chaos in the stock market, there is another industry that’s seeing a boost: digital banking and finance brands, especially those marketed toward millennial consumers such as Wealthfront, Robinhood and SoFi, which have all seen increased membership since the coronavirus began spreading around the globe.



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