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2 Clients in the Growing Category Award About $200 Mil.
LOS ANGELES–The online grocery delivery category is heating up as two of the larger players last week awarded their ad accounts.
Webvan Group boosted its ad budget nearly tenfold and selected Publicis & Hal Riney in San Francisco to handle it. The company is rolling out its services nationwide and sources said it may spend $150-200 million on marketing efforts. Riney is expected to produce a national radio, TV and print campaign.
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