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The online grocery delivery category is heating up, as two of the larger players last week awarded their ad accounts to agencies known for brand building.
Webvan Group has boosted its ad budget almost tenfold and selected Publicis & Hal Riney, San Francisco, to handle the account. The company is rolling out its services nationwide, and sources said it may spend $150-200 million on marketing. Riney is expected to produce a national radio, TV and print campaign.
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