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As offshore online gambling clients try to attract U.S. agencies, they may find fewer players then they imagined. The latest gambling client to launch a review here in the U.S., Belle Rock Gaming, will not be meeting with any Omnicom agencies, for starters.
Online gambling, deemed illegal in the U.S., is shrouded in legal uncertanties for shops, prompting many to pass on advertisers waving millions of dollars at them.
“To the extent companies want to pursue such business [online gambling], we’re telling them they can’t,” said an Omnicom rep.
Omnicom’s Integer in Denver and Zimmerman & Partners in Fort Lauderdale, Fla.,
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