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BOSTON Mullen said it has been chosen by online dating service Match.com for consumer public relations chores.
The PR assignment follows a review of several undisclosed agencies. Match.com has not had an outside PR agency in several years. Wenham, Mass.-based Mullen, a unit of the Interpublic Group, will work closely with Match’s internal PR team, which is located in San Francisco and Dallas.
“In Mullen, we recognized a powerful, consumer-savvy agency with a great track record in bringing highly creative, integrated campaigns to life,” said client vice president Trish McDermott, in a statement.
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