Online Content Providers Give In to Gravity's Personalized Pull

Startup gets big partnerships but not without critics

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

There’s no shortage of startups betting on personalized news—and at least one of them, Gravity, has major news organizations joining the wager.

Founded by a group of former MySpace executives, Gravity first launched a year ago. At the time, CEO Amit Kapur said the startup’s initial products—including a site that helped identify interests based on Twitter accounts—were just meant to show off its technology. Now, Gravity is focused on Kapur’s real goal: partnering with publishers to personalize their content for consumers.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in