Online Consumer Spending Driven by Light Users

In a joint study conducted by Yahoo! and ACNielsen called the Internet Confidence Index, analysts have found that consumer confidence with Internet products and services increased five points since the first study was released in June.

The study found that the increase in online spending was driven primarily by what researchers called “light” users, those who use the Internet less than once a day. The report also cited that online spending is expected to reach $16 billion for Q4 2001.

The study also showed that “light” and “heavy” users, those who use the Internet on a daily basis, share similar motivators when it comes to online purchasing, including having access to product information, the ability to comparison shop and the option to choose from a wide array of products.

The Yahoo!/ACNielsen Internet Confidence Index is released each quarter. The next report will be released in December.