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In a joint study conducted by Yahoo! and ACNielsen called the Internet Confidence Index, analysts have found that consumer confidence with Internet products and services increased five points since the first study was released in June.
The study found that the increase in online spending was driven primarily by what researchers called “light” users, those who use the Internet less than once a day. The report also cited that online spending is expected to reach $16 billion for Q4 2001.
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