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NEW YORK Online gambling venture 888.com said it has launched a review for creative chores on its $30 million offline ad account.
Jason Gasaway, U.S. marketing manager for London-based 888.com, said he is seeking a small, creatively driven agency to craft “brand response ads.” The work would offer a brand message and drive measurable customer response.
Gasaway said the site had been in talks with two shops, which he declined to identify, but is now opening the field to new contenders.
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