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NEW YORK–Internet advertising revenue dropped a modest 4 percent in the third quarter to $1.792 billion, compared to Q2’s $1.868 billion, according to a report released Tuesday from the Interactive Advertising Bureau. The study, conducted independently by PricewaterhouseCoopers’ New Media Group, indicated that revenue for the first nine months of 2001 was $5.55 billion, as opposed to $6.06 billion for the first three quarters of 2000, off 8.4 percent.Despite the quarter-to-quarter decline, the interactive ad industry remained upbeat.
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