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NEW YORK The online advertising sector achieved its biggest moneymaking quarter in two years in Q3, as revenue reached an estimated $1.745 billion, according to figures released today.
The Q3 estimate represents the highest Internet ad revenue reported since Q3 2001 ($1.773 billion). It also marks the industry’s fourth consecutive quarter of growth, as online ad spending rose 5 percent from the second quarter and 20 percent from the year-ago period.
The Interactive Advertising Bureau and PricewaterhouseCoopers surveyed, aggregated and extrapolated data from the top 15 online ad sellers to calculate the estimated industry figure for the third quarter.
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