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OneSuch Films here has completed production on Samsung Motors’ inaugural campaign for its first passenger car.
TV and print ads, running only in South Korea where the car went on sale in late March, aim to portray the fledgling automaker as a premier brand with a commitment to quality and service. The launch represents the client’s long-awaited debut in the automotive category.
OneSuch’s launch ads follow print and teaser broadcast work that ran earlier this year. The campaign was developed around a “Feel the touch of value in time” marketing concept.
“The word ‘value’ in Korean [connotes] more than just money,” said OneSuch executive producer Brian Donnelly.
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