OneSource Promotes Dixie To-Go

ATLANTA Georgia-Pacific’s Dixie Foodservice has launched a business-to-business campaign aimed at restaurant owners and food-service operators for its new Dixie To-Go line of products.

The print effort, created by OneSource in Atlanta, breaks this month in trade publications such as Progressive Grocer. The media budget is undisclosed.

The client, also in Atlanta, manufactures a broad line of disposable cups and containers, straws, utensils and food wrap. The new product line has been designed to be more “spill resistant,” said agency chief marketing officer and executive creative director Jamie Turner.

A series of executions under a “To-Go packaging to get excited about” tagline, penned by copywriter Mike Barron, showcases design innovations.