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Taking its marketing cue from insurance brands like Geico, Progressive and Allstate, OneMain Financial is looking to make the not-so-interesting topic of personal lending a little more personable in its first brand campaign.
“Lending Done Human” launches today with two 30-second videos based on the notion that applying for a personal loan doesn’t have to be as daunting as you might think—because, OneMain Financial’s people—real people who do not have powers like supersonic hearing, by the way—are there to help.
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