One (Huge) Size Fits All in Foster's Campaign

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NEW YORK How big is a can of Foster’s beer?

The Australian lager known for its oversize blue cans wants to be enormous. That is the message of a new online, print and experiential campaign from independent StrawberryFrog here.

The campaign uses the dauntingly large size of the cans (25.4 ounces, to be exact) to cheekily suggest ways to “Be enormous.” Print ads, set to launch this week in men’s magazines such as Sports Illustrated and Rolling Stone, have small objects (fake moustaches or dog tags) that can be deployed to assist in the creation of an enormous life.




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