One Heileman Brand is Assigned

CHICAGO – Sources say that G. Heileman Brewing Co. here has awarded at least one of its brands to the Richards Group, Dallas, it was learned late Friday. Sources say the agency picked up the $15-million Colt 45 brand. The brewer is expected to name another agency today for its Old Style and other flanker brands. Insiders say the Chicago agency Eisaman, Johns & Laws is the other favorite. Heileman officials couldn’t be reached.
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