One From the Heart: Hal Riney & Partners Gives Kinko's the Human Touch in a New Series of TV Spots

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Kinko’s attempts to show its human side in the latest extension of the chain’s “New way to office” campaign from Hal Riney & Partners/Heartland based here.
The yearlong campaign breaks Sept. 8, with TV spots on broadcast and cable networks. It will be followed by the Ventura, Calif.-based company’s first discount and value-added promotional efforts, said Charlotte McGee, advertising director at Kinko’s.
The new work tries to add a human dimension to the technological leadership Kinko’s has claimed in the business service and document reproduction field.
Some of the TV spots center on the so-called “hand off,” the moment when a customer turns over documents to a Kinko’s employee, which McGee said can be a bit nerve-racking.


AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in