One Club Inducts Hall of Famers

NEW YORK The advertising community gathered here yesterday to honor Cliff Freeman, John Hegarty and Diane Rothschild as they were inducted into the One Club Creative Hall of Fame.

A running theme of the evening was Neil French-bashing. Much of Rothschild’s acceptance speech refuted the WPP Group creative consultant’s remarks in Toronto several weeks ago that women weren’t suited for the ad business because they have babies.

“It’s no longer 1934, and childcare is no longer the sole responsibility of the mother,” she noted.

Fortunately, Rothschild said, she worked at Doyle Dane Bernbach, where even if you had an “apartment full of chimpanzees,” it didn’t matter, as long as the work was good.

“That made me so proud,” said One Club executive director Mary Warlick, referring to Rothschild’s speech.

Bartle Bogle Hegarty co-founder Hegarty was introduced by VCU Adcenter managing partner Rick Boyko, who said the best words to describe Hegarty were from his iconic Levi’s ad: “When the world zigs, zag.”

In his speech, Hegarty noted that most people could not name the last three Nobel Prize winners for literature or the World Series champions. “Glory fades, but friends truly remain,” he said.

Cliff Freeman and Partners founder Freeman expressed his delight at becoming a verb, “Freemanized.” The best thing about his job, he said, was the young creatives he has worked with. “I get to sit in their office and laugh my ass off. I am blessed,'” he said.

About 250 people attended the One Club dinner, at the Metropolitan Club in New York. Hall of Famer Rich Silverstein, co-founder of Goodby, Silverstein & Partners in San Francisco, emceed the event.

“These people should have gotten in before me,” he said during his introduction.