Brand Marketing

With One Brilliant Pokemon Video, This Swiss City Instantly Became a Viral Superstar

49 million views and counting

By Christine Birkner

August 4, 2016

The video includes life-size Pikachus wreaking havoc on Basel. YouTube: fadeoutTrashTV

Christine Birkner
@ChristineBirkne christine.birkner@adweek.com Christine Birkner is a Chicago-based freelance writer who covers marketing and advertising.
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