One Brand's Trip to the Big Game

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

NEW YORK This year will be Bridgestone Firestone North American Tire’s first time advertising during the Super Bowl. Why now? According to Glenn Dady, brand cd at The Richards Group, this year, Bridgestone could afford it. The company and its agency share the process that resulted in its two 30-second ads.

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