ONDCP Speaks Out Against Anti-Booze Ad Lobby

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Halfway Through 5-Year Campaign, Bill Would Change Strategy
WASHINGTON, D.C.-A congressional proposal to make the Office of National Drug Control Policy change its course by targeting underage alcohol use as part of its $1 billion anti-drug
campaign faced criticism from White House officials last week.
“Taking an existing, well-researched campaign like this and suddenly changing it will dilute its effectiveness,” said Alan Levitt, who manages the ONDCP’s $185 million per year campaign.

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