ONDCP to Rebid Account

The White House Office of National Drug Control Policy will rebid its $160.3 million contract now held by New York shop Ogilvy & Mather. A new RFP will be issued September 6.

ONDCP has been quietly talking to shops for weeks, and experts had predicted the account would be rebid (Adweek, Aug. 20).

“The recommendation was based on the federal acquisitions regulations, market research, a desire to ensure the integrity of the procurement system and to reaffirm confidence in the public health campaign,” said ONDCP rep Jennifer DeVallance.

The decision to resolict the 5-year, $1-billion anti-drug campaign comes after controversy surrounding Ogilvy’s billing practices became the subject of a Department of Justice investigation. Ogilvy will be invited to participate, DeVallance said.

The new contract will be for one-year, with four renewal options. ONDCP is looking for a full-service ad agency capable of managing the diverse aspects of the campaign. Media buying and planning, and creative duties will be required in the RFP.