ONDCP Readies Anti-Meth Campaign

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

WASHINGTON The White House’s Office of National Drug Control Policy said it would craft ads to discourage methamphetamine use as part of its broader anti-drug media effort. The move marks the first time that the ONDCP has targeted such drugs.

The ads, scheduled to break in November, will be developed through the Partnership for a Drug-Free America.

The ONDCP will spend about $1 million on the effort, which is part of a larger federal initiative to combat methamphetamine.




AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in