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NEW YORK The White House Office of National Drug Control Policy is placing a “Drug Dealer” on the Super Bowl.
A 30-second commercial set to run during the Feb. 3 Fox telecast introduces a hustler feeling the pinch because more young people are getting high from the pills in their parents’ medicine cabinets.
The dealer stalks about in the shadows of a convenience store lamenting his predicament: “Seems like half my customers don’t need me anymore. They’re getting high for free.”
The spot, set to run during the game’s first half, kicks off a new ONDCP campaign from Interpublic Group’s DraftFCB.
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