ONDCP Continues Terror-Link Ads for Super Bowl

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

WASHINGTON The White House will break two spots in the Super Bowl this weekend, and two during the event’s pregame, the Office of National Drug Control Policy said. Two spots, by Ogilvy & Mather, New York, continue the drugs and terror theme ONDCP launched during last year’s Super Bowl. Two other spots feature new work by McCann-Erickson, New York, which focus on the bad things that can happen after smoking marijuana.

“One negative consequence of marijuana is it impairs your judgment,” said Alan Levitt, director of ONDCP’s campaign.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in