On the Road to Brandweek: DRL CEO Nicholas Horbaczewski Discusses 5G and Innovation

Drone technology sees competition from quite a few established arenas

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.

In very short order, drones have captured the imagination of consumers as a photography and video platform, potential delivery vehicles for Amazon and other retailers and a fascinating new concept of flight. So it makes sense that the collective interest in drone technology would create a sport dedicated to the whirring wonders.

Enter The Drone Racing League. In just two and a half years, the league is reaching more than 55 million viewers and is looking ahead to 5G and other tech advances to create increasingly immersive experiences for both viewers and a growing list of brand partners.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in