Challenger Brands On the Adweek Podcast: Lessons From Challenger Brands CMOs from companies like Hulu and Pinterest shared their wisdomBy Aneya Fernando|February 12, 2019 Execs from brands like Bark, M. Gemi and IHOP spoke at Brandweek: Challenger Brands. Sean T. Smith for AdweekShare By Aneya Fernando|February 12, 2019 Share Last week at our Brandweek: Challenger Brands event, founders and CMOs from some of today’s hottest companies came together to talk shop. C-suite execs from big names like Peloton, Levi’s and Skinnygirl were in attendance, educating the audience on how their brands disrupted their respective industries.On this week’s episode of the Adweek podcast Yeah, That’s Probably an Ad, we’re joined by creative and innovation editor David Griner, senior editor Kristina Monllos and brand marketing reporter Diana Pearl, who wrote our Brandweek cover story on Casper, one of the most successful challenger brands in recent memory, which is continuing to dominate the sleep conversation.The trio discuss the most impressive panels from the two-day event, their thoughts on tattooing a brand’s name on your skin, Bethenny Frankel’ s refreshing candor and more. Be sure to check out our full Challenger Brands coverage here.You can stream the episode below, subscribe via Apple Podcasts or look for us on Spotify. Adweek Adweek