On the Adweek Podcast: For Brands, Authenticity Is the New Black

From Lufthansa to AB InBev to Target and Chobani, big brands are going back to basics and using data

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

PALM SPRINGS, Calif.—At the first Brandweek in 2018, there was a lot of talk about DTC and data. This year, the buzz was about brand purpose and authenticity.

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