Prime Day Proves Pandemic-Weary Shoppers Are Eager to Treat Themselves

Tuesday was the biggest online shopping day of 2021

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Prime Day 2021 has made a triumphant return to the summer and is once again proving why Christmas in July sales used to be popular.

Shoppers are spending—and not just with Amazon—even though better discounts await later in the year. Here are the main takeaways for the first 24 hours of the annual sales event.

‘The biggest day for online spending to date in 2021’

According to Adobe’s Digital Economy Index, shoppers spent more than $5.6 billion on the first day of Prime Day, putting overall sales in the first 24 hours ahead of Thanksgiving

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