Omsom Is on a Mission to Reclaim Asian Flavors in Grocery Stores

Co-Founder Vanessa Pham on using brand and marketing to shatter the model minority myth

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After studying sociology and economics at Harvard University and working as a management consultant at Bain & Company, Vanessa Pham felt frustrated that she wasn’t able to put her energy and skills towards building the world that she wanted to see.

This is when Vanessa and her sister Kim decided to start Omsom, a proud and loud Asian food brand that’s on a mission to shatter the model minority myth.

On this episode of I’m With The Brand, find out what Omsom is doing to reclaim Asian flavors that have been diluted in the mainstream grocery space, how it settled on its delightfully

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