O&M’s Barton Back With Riney

Ogilvy & Mather’s Ted Barton, a member of the team that employed Jerry Seinfeld as a humorous shill for American Express, takes over the creative department at Publicis & Hal Riney here six years after leaving the agency’s San Francisco headquarters.
“I always liked the philosophy of what (Riney) was about, having a lot of respect for the people you’re talking to,” Barton said. “Some of my recent jobs have been about pulling departments together; this is the culmination of what I’ve been doing with an agency whose philosophy I understand.”
Barton will join the agency Nov. 10 as an executive vice president and executive creative director. His mission is the same as that handed to Peter McHugh last February, when Riney Chicago president Barry Krause made it clear he wanted to put the shop on a path toward creative eminence in the city.
McHugh left after only three months, returning to Fallon McElligott. His departure preceded by days the announcement that Hal Riney had sold his agency to Publicis. Barton said that union was part of the attraction. “I trust (Riney) and anyone he makes a deal with,” Barton said.
Barton spent 10 years at Ogilvy & Mather and Riney in San Francisco before joining David Fowler’s creative team at what was then Tracey-Locke/DDB Needham in Dallas. Barton moved on to BBDO West in San Francisco and joined O&M in New York in 1996, where he was most recently a senior partner and creative director.
Aside from McHugh’s short stint at Riney Chicago, the agency has been without a single creative boss since Jonathan Harries left for Foote, Cone & Belding here two years ago.
Barton says his goal, after a two-week break in Venice, is to “take the heritage of what (Riney Chicago’s) had, and move forward with it.”