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Renault-Nissan has consolidated its $1 billion Europe, Middle East and Africa media account with Omnicom Group’s OMD, which already handled the Nissan portion of the business, worth roughly 25 percent of the combined assignment.
The six -month process included both incumbents — the other being Aegis Group’s Carat, which worked on Renault — and several other agencies. By brand, Renault spends an estimated $700-750 million on ads in the region, while Nissan spends $200-250 million per sources.
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