Omnicom’s Doremus Restructures

Shop taps new creative to oversee one of 3 units as it puts greater emphasis on strategic consulting

Doremus has restructured its New York office into three operating units and hired former Deutsch and Wieden + Kennedy creative director Evelyn Monroe Neill to oversee the creative arm.

The move reflects the agency’s shift from a business-to-business shop to one that connects corporations to popular culture, said vice chairman Jeff DeJoseph. That involves crafting everything from corporate films to executive speeches to signage, as well as planting brands in movies and on TV shows.

Neill, who starts today as president of creative, will run the Omnicom Group shop’s creative-development unit, dubbed D2. She reports to CEO Carl Anderson.

D1, the strategic-consulting arm, will be led by chief marketing officer Lou Rubin. D3, which will place brand messages across different media, utilizing other units of Omnicom’s Diversified Agency Services division, will be run by the team of director of client service David Simpson and director of marketing Jane Lauterback.

The restructuring reflects the needs of clients, which include ITT Industries and TRW Automotive, Anderson said. “These corporations have got to do more with less,” he said. “They’ve got less people, they’ve got less money, and that money has to work a lot harder, plain and simple.”

Neill, 40, was most recently an svp, gcd at Deutsch, here. Before that, she was at Shepardson Stern + Kaminsky in New York and spent 11 years at Wieden + Kennedy in Portland, Ore., and Amsterdam. She replaces Danny Gregory, chief creative officer, who left the agency this month.