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Shop taps new creative to oversee one of 3 units as it puts greater emphasis on strategic consulting
Doremus has restructured its New York office into three operating units and hired former Deutsch and Wieden + Kennedy creative director Evelyn Monroe Neill to oversee the creative arm.
The move reflects the agency’s shift from a business-to-business shop to one that connects corporations to popular culture, said vice chairman Jeff DeJoseph. That involves crafting everything from corporate films to executive speeches to signage, as well as planting brands in movies and on TV shows.
Neill, who starts today as president of creative, will run the Omnicom Group shop’s creative-development unit, dubbed D2.
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