Omnicom vs. IPG Shops for Pennzoil

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DALLAS Pennzoil Motor Oil has narrowed its review to three finalists, sources said.

Agencies still competing for the creative portion of the $30 million account are Omnicom’s TBWA\Chiat\Day, Playa del Rey, Calif., and the Interpublic Group’s Deutsch/LA, Marina del Rey, Calif., and The Martin Agency, Richmond, Va., sources said.

Five agencies were cut following last week’s agency visits.

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