Omnicom Shops Most Lauded at Cannes

NEW YORK Omnicom Group agencies were the most honored at this year’s Cannes International Advertising Festival, buoyed by strong performances from BBDO (43 Lions), TBWA (37) and DDB (36). Omnicom shops won 128 Lions overall.

In addition, Abbott Mead Vickers BBDO in London won a Film Grand Prix for Guinness’ “noitulovE” spot, while DDB in Chicago scored a Radio Grand Prix for its Anheuser-Busch “Real Men of Genius” campaign.

WPP Group shops won the second-highest number of Lions, 99. Publicis Groupe shops finished third, winning 89. Interpublic Group agencies were awarded 53 Lions. Havas shops won 18. MDC Partners agencies won 12 Lions, 11 going to Crispin Porter + Bogusky in Miami.

BBDO was the most awarded agency network. In addition to the Grand Prix in the Film category, it took home a gold Lion in Outdoor for Nike work in Argentina. DDB’s gold Lions included one in the Cyber category for Philips and one in the Media competition for Monopoly. TBWA’s print work for Sony PlayStation and a TV spot for Bangkok Insurance also won golds

Ogilvy & Mather scored 37 Lions, including golds for campaigns on behalf of Harley-Davidson in Outdoor and Kodak in Print.

Saatchi & Saatchi also won 37 Lions; its New York office copped two golds.

Other top performers: JWT won 35 Lions; Leo Burnett took home 31.

This story updates an earlier item with revised Lion totals for Omnicom and TBWA.

CLICK HERE FOR VIDEO INTERVIEWS OF CANNES JUDGES, PANELISTS AND DELEGATES–PLUS A DAILY FESTIVAL PHOTO SLIDE SHOW.