Omnicom Shops Break WTC Effort

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NEW YORK Three Omnicom Group agencies have launched a national ad campaign designed to help raise $170 million toward the building of a New York City memorial and museum to honor the victims of the World Trade Center attacks five years ago.

Tagged “It’s time,” the pro bono effort includes a television commercial, a radio spot, five print ads, five outdoor executions, banner ads and a “resurfacing” of the Web site for the World Trade Center Memorial Foundation (www.buildthememorial.org).

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