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Omnicom Group healthcare shop Cline, Davis & Mann is opening an office on Dec. 1 in London in an effort to better compete for global pharmaceutical accounts.
The New York shop is sending to London three of the 10 staffers currently working on Amgen’s Ara nesp, a kidney-related anemia treatment. (CDM won the Thousand Oaks, Calif.-based biotech giant’s estimated $10 million U.S. Aranesp business in March and the estimated $5 million European portion in August.) Lila Shah, vp, account group supervisor, will head the new office.
CDM has had its share of new-business frustration in 2002, most recently losing the global review for Novartis’ $100 million Zelnorm business to Deutsch.
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