Omnicom Seeks More for Clients on UPN

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Omnicom Group’s media-buying arm is negotiating a deal with Viacom’s UPN that could result in show sponsorships, special cross-promotions and even product placements for six of its most important clients.

The media shop, OMD, has tentatively agreed to buy an estimated $30 million of television time on UPN during the coming season. But it wants a little extra for having made such a big commitment. The soft advance-ad-sales market for the fall season and anticipation of a slow fourth quarter have TV networks hungry for ad dollars, giving advertisers greater clout.



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